business branding and commercial interior design solutions
PersonalEYES Laser Eye Surgery:
Sydney CBD, Parramatta, Morrisset, Castle Hill
PersonalEYES Laser Eye Surgery’s clinic in Sydney is a culmination of corporate branding and interior design by Catherine Whitting, director of Decor InStyle P/L. The 2013 commercial interior design, creates a relaxing interior for patients and doctors.
Originally an educational fit-out, she transformed the existing site while retaining the existing floor coverings and some structural joinery for sustainable cost savings. The new reception, based on her previous surgery fit-outs for PersonalEYES at Morissett and Castle Hill, was designed to feel like an intimate local cafe, not a medical waiting room.
It boasts a custom designed circular lounge that floats elegantly on a travertine circular floor. InStyle Big Shot fabric provides the corporate branding interior palette and bold lineal stripe throughout the soft furnishings and consultation suites, hallway waiting areas and patient seating zones.
This medical interior provides comfort, intimacy and diversion for the patients, while they are waiting for and in-between treatments. An interactive active games hub, self-serve cafe and drinks bar, and digital media lounge provide an intimate space prior to entering the medical treatment rooms, consultation rooms, boardroom/CEO/ lounge and rear staff office.
The colour palette was derived from the PersonalEYES logo and corporate vision, which promotes “a new world of vision” for their patients through visual panoramic images of the natural environment. These images were reinterpreted with the introduction of InStyle Fabric’s ‘Big Shot’. Resene colours complemented this specification, providing a fresh, dynamic and strong saturation of colour that works in synergy with the corporate branding and textile.